Real Estate Analysis and Commentary

July 3rd, 2025 12:43 PM

10 Best Places to Live in Oregon, According to Real Estate Experts

Home to Crater Lake National Park, the Columbia River Gorge, and the stunning Oregon Coast, the Beaver State has a wealth of incredible natural beauty and recreation areas that make it a standout place to live. Together with Oregon’s healthy job market (which is expected to grow by 8 percent between 2023 and 2033), its higher education institutions, and a generally relaxed, eco-conscious reputation, the state has a roster of charming towns and vibrant cities that appeal to people looking to relocate.

While the housing market in Oregon is competitive—Zillow estimates the average home value is just under $500,000—there are several places that Oregon-based real estate agents and experts recommend for prospective home buyers and renters. Below, find their picks for 10 of the best places to live in Oregon.

La Grande

If you’re looking for affordability, charm, access to the Blue Mountains, and a strong sense of community, Kenzie Carlstrom of RE/MAX Key Properties in Bend recommends La Grande. She calls it a “hidden gem” in Eastern Oregon, and says its historic district is particularly popular, thanks to its “classic homes with character and larger lots.” The average home value in La Grande is $277,988, and, given the fact that it’s home to Eastern Oregon University, Carlstrom says it’s ideal for anyone looking to invest in rental properties.

“La Grande is an appealing option for those seeking a slower pace of life, stunning natural surroundings, and lower home prices than many other Oregon cities,” she says. “Plus, it’s the easiest four-hour drive to Portland; hop on I-84, and that’s it for your weekend city fix.”

Bend

It’s not hard to understand why Bend has a competitive housing market; Jen Dillard, CEO and founder of the JDRE Team affiliated with Real Broker, calls it a “paradise for outdoor enthusiasts, offering year-round recreation from skiing at Mt. Bachelor to hiking, biking, and paddling down the Deschutes River.” Carlstrom adds that Bend has recently experienced a “strong demand for single-family homes,” which she credits to “remote work trends, the local biotech industry, and the city’s vibrant craft beer scene,” as well as its “excellent schools and year-round recreation.”

Dillard says that prices have “cooled slightly from pandemic highs,” but inventory remains on the lower end. Per Zillow, the average home price in Bend is over $733,000. Still, if you can find a home within your budget, you’ll enjoy all the adventure and modern amenities, including riverfront restaurants and live music venues, that Bend has to offer.

Salem

Anyone envisioning a classic Pacific Northwest lifestyle without the high prices associated with Portland should have Salem on their shortlist. While the capital of Oregon has a somewhat competitive housing market, Zillow records the average home value as $428,744—19 percent lower than Portland’s.

Whether you’re buying or renting, Salem is the type of place where there’s always something to do. The historic Elsinore Theatre hosts live music, comedy, and theater performances, and the Hallie Ford Museum of Art, which is part of Willamette University, has a series of rotating and permanent exhibitions to explore. And if you prefer to spend your free time outside? You’ll have your pick of nearby trails for biking, running, or walking.

Newberg

There’s a high chance that oenophiles looking to invest in real estate will be swayed by this next statement. “Newberg is the gateway to wine country, and I liken it to buying real estate in Sonoma or Napa 50 years ago,” says Shannon Janssen, a Coldwell Banker Global Luxury Property Specialist and real estate broker affiliated with the Portland office of Coldwell Banker Bain. “The topography is stunning with a mix of rolling hills, farmlands, and vineyards, and the town itself has a quaint little downtown with excellent restaurants and a variety of tasting rooms.”

Located just south of Portland, Newberg is a more affordable option for those who want to be within driving distance of Oregon’s most populous city. According to Janssen, buyers are usually “able to find starter homes under $500,000,” and, simultaneously, Newberg “offers the kind of large acreage view properties that luxury buyers are looking for.”

Roseburg

“The Umpqua Valley’s rolling vineyards, mild climate, and outdoor recreation create an idyllic place to call home,” Carlstrom tells Travel + Leisure. Of all cities in this Southern Oregon region, though, her top recommendation is Roseburg, a destination she says has a hefty dose of small-town charm. “Melrose and Hucrest are among the most desirable neighborhoods, offering a mix of newer homes, historic estates, and riverfront properties,” she says, noting that the real estate market is growing, “with ample opportunities for return on real estate investments.” In Hucrest, the average home value is around $438,000, while the average home value in Melrose is $614,630.

Hood River

“Nestled in the Columbia River Gorge, Hood River and the Hood River Valley is a paradise for outdoor enthusiasts, windsurfers, hikers, and wine drinkers, and it, hands down, has the most picturesque landscapes,” says Carlstrom. Unfortunately, though, she says Hood River’s appeal and its “small-town, close-knit community” have created a tight real estate market, largely driven by high demand for second homes. But, she says, the town’s “farm-to-table scene, craft breweries, and easy access to Portland” still make it a top place to live in the state.

Dillard echoes her sentiment, sharing that there are also great schools and a lovely downtown lined with boutique shops, cafes, and restaurants. She says the most desired homes are typically found in downtown Hood River, the Westside of Hood River, and The Heights area—and you can expect to pay a pretty penny. Home prices in Hood River continue to increase; as of March 2025, the average home value is $694,592.

Cedar Mill

If you’re thinking about relocating to a suburb of Portland, consider Cedar Mill. “It’s closer to downtown Portland than any other suburb in Washington County, yet it feels like a different universe since the two are separated by Forest Park,” says Janssen. “It’s friendly, safe, unpretentious, and has a small-town feel with a weekly farmers market, its own library, and numerous locally owned businesses.”

Its list of green flags continues with relatively low property taxes (Oregon property taxes are capped at 1.5 percent) and highly rated schools. That said, she explains that home values have seen “consistent and steady growth for years and are about 53 percent higher than the greater Portland Metro average.” Zillow estimates the average home value in Cedar Mill is currently just over $835,000.

Three Rivers?

Living in a big city isn’t for everyone; some prefer to live where they can prioritize spending time outdoors, preferably by a river. If that rings true for you, Kristen Butz, principal broker at Sunriver Realty, suggests checking out Three Rivers, an area named after the three rivers that flow through it. “Three Rivers is located south of Bend??, southwest of Sunriver, and north of La Pine. The community comprises a diverse group of neighborhoods with varying price ranges,” she explains. Three Rivers is technically an unincorporated area, so you may find that you need to drive into Bend or a larger city for some things, but you don’t need to go far to enjoy the natural beauty this part of Oregon is known for. “From bird watching and boating to neighborhood gatherings, Three Rivers is a wonderful place to call home,” Butz adds.

Portland

There are both pros and cons to moving to Portland, but for some, the positives may outweigh the high cost of living, traffic, and crime rates. After all, it is one of the greenest cities in the U.S., it attracts a vibrant, creative community, and the job market is home to major employers including Nike, Adidas North America, and Columbia Sportswear. Additionally, the access to all kinds of outdoor recreation—rivers, beaches, and mountains—is hard to beat.

Granted, the real estate inventory tends to run low, and the average home value in the city is $531,463. While those looking to invest in real estate may have to be patient, renting is also an option. With average rent estimated to be $1,700, Portland is a solid choice for anyone who wants a mix of city amenities and a relaxed, outdoorsy lifestyle.

Hillsboro

“The epicenter of the ‘Silicon Forest,’ Hillsboro has a lot more to offer than most realize and isn’t just about working at Intel,” says Janssen. Located on the west side of the Portland Metro area in the Tualatin Valley, Hillsboro has a strong job market; several large companies—including Applied Materials, Epson, and Thermo Fisher Scientific—join Intel in calling the city their home.

The average home value in Hillsboro comes in around $538,00, and Janssen specifically recommends looking at the Orenco Station neighborhood. She nods to its local farmers market, restaurants, shops, and access to the light rail system, and says that its “abundance of small to midsize townhomes and condos that cater to a low-maintenance, car-free, and carefree lifestyle” tend to appeal to both first-time home buyers and retirees.


Posted by Bob Peterson on July 3rd, 2025 12:43 PMLeave a Comment

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July 3rd, 2025 12:31 PM

California passes sweeping reform to expedite new housing 

This week, California Gov. Gavin Newsom signed into law a sweeping set of housing and infrastructure reforms as part of California's 2025-2026 state budget, delivering the state's biggest environmental review and permitting rollbacks in decades, the governor's office said.  

The move — via Assembly Bill 130 and Senate Bill 131 — overhauls the state's environmental law, the California Environmental Quality Act (CEQA), and expands other housing-related acts in an effort to reduce the barriers, timelines and costs of new housing across the state.

What the new changes mean: In addition to infrastructure, the new law focuses on infill development, which is desperately needed in California — a state that was already facing a dire housing crisis even before the historic wildfires that destroyed thousands of homes earlier this year. 

An important provision of the landmark reform is the exemption of local rezoning efforts from CEQA review for infill housing in areas that are already prepared or well-suited for development and housing. However, protections for natural and protected "sensitive lands" will be maintained.

The new effort also freezes residential building standards through 2031, which will help provide consistency and predictability for new home builders and developers in the immediate future. 

What supporters said: "No longer will CEQA be leveraged to stall critical county wildfire, water and housing projects. This legislation will make California more affordable for families by helping to alleviate our housing crisis and, in turn, reducing homelessness," California State Association of Counties President and Inyo County Supervisor Jeff Griffiths said in the announcement.

"This is one of the biggest wins for housing in a generation," said Brian Hanlon, CEO of California YIMBY — a special interest group that is part of a larger national effort to tackle restrictive local zoning and push a housing "abundance" agenda. The legislation "makes it crystal clear: building infill housing is not a threat to the environment — it's how we save it."

Are environmental regulations taking too much blame? California's Planning and Conservation League and its PCL Foundation, which were involved in the original effort to draft and pass CEQA in the early 1970s, suggest that environmental review and regulations are being "unfairly scapegoated."

Infill "is a complex issue, with many factors combining to limit our ability to rethink and rebuild California's urban cores," the group wrote in a blog post. "Moreover, based on the evidence we do have, it appears that CEQA receives a disproportionate share of blame and attention when it comes to infill."

In the wake of the devastating Eaton and Palisades wildfires, some economic and housing experts told Real Estate News that environmental protections should be the top consideration for rebuilding — and questioned whether some areas should be rebuilt at all.  

"We need to allow nature to regenerate and rejuvenate the environment," Seydina Fall, a senior finance lecturer at Johns Hopkins Carey School of Business, told Real Estate News in January. "I mean, to me, it's just very obvious what's happening — it's nature rebelling against us. We maxed out the credit card."


Posted by Bob Peterson on July 3rd, 2025 12:31 PMLeave a Comment

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July 3rd, 2025 12:21 PM
Happy Fourth of July

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November 15th, 2024 1:04 PM

FICO has unveiled a new credit analysis tool for mortgage professionals as it comes under scrutiny over potential price increases.

The FICO Score Mortgage Simulator allows lenders to see potential impacts on a borrower’s credit score through various simulated changes in their report data.

Changes like reduced credit card debt, paying off a loan, or deleting a collection account can be applied to produce the likely outcome on a borrower’s score. This way, brokers and lenders can help borrowers gauge what actions would help open up more loan options and better rates.

FICO says it will ultimately help more people qualify for mortgages, with the best product and best rates available to them.

“FICO is continuously working on innovative product offerings that can responsibly expand credit access to more people,” said Geoff Smith, VP and general manager of Consumer Scores at FICO. “Even a few additional points in a potential borrower’s FICO Score can have a material impact on the mortgage loan terms offered. Ultimately, the FICO Score Mortgage Simulator will prove to be a powerful tool that can enable more people to achieve the dream of homeownership.”

It is the only score simulator that uses FICO scores and the actual FICO algorithm. Verification fintech Xactus is the first company to bring this product to the market.

“The FICO Score Mortgage Simulator is an innovative new tool, and we are thrilled to be at the forefront of bringing it to the mortgage market. This tool brings a unique opportunity to allow both lenders and consumers to not only have a deeper understanding of FICO Score dynamics but provide a better experience and return for everyone,” said Shelley Leonard, President of Xactus.

FICO is a leading analytics software company best known for credit scoring. It’s recently come under fire for jacking prices, however. The industry has reacted strongly to rumors that the company will raise the price of a credit score from $3.50 to at least $5 next year.

A group of Congressional lawmakers sent a letter to President Joe Biden urging an investigation as to whether the company constitutes a monopoly, violating anti-trust laws.

FICO isn’t the only game in town for credit scoring, however. FormFree released the Residual Income Knowledge Index (RIKI), its alternative to the traditional credit score model, in October 2021.

RIKI uses bank and credit card statements procured directly from financial institutions to give lenders an understanding of a borrower’s discretionary funds after mandatory monthly expenses.

“What RIKI does is it looks at all the transactions, income and expenses, calculates income, identifies if it is consistent monthly income or if it is a one-off transfer, and then the lender can see that,” FormFree’s Chief Customer Officer Christy Moss told The Mortgage Note.

HousingWire recently highlighted RIKI as an example of an open banking framework that could transform the industry.


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Posted by Bob Peterson on November 15th, 2024 1:04 PMLeave a Comment

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November 1st, 2024 12:47 PM
Daylight savings time ends this weekend. Don't forget to change the clocks back one hour

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October 9th, 2024 1:07 PM
Tips for Lowering Energy Costs During the Winter Months
Winter is coming.

You know what that means. Sweaters. Socks. Falling leaves and the smell of snow or rain depending on your location. Crackling fires in the fireplace, oh we can paint quite a picture. Let’s not forget it also means higher home heating bills.

Keeping energy costs down is always a priority. In the winter, though, it takes on a new urgency, whether you’re filling an oil tank or heating your home with an electric or gas furnace.

Here are the best tips we have for you:
  • It’s All About Insulation
Imagine if you could put a big winter coat around your home.

That’s exactly what you’re doing when you invest in good insulation. This helps retain heat, keeping the warm air indoors and creating a comfortable climate for your tenants without requiring them to turn up the heat to the point that their energy bill gives them a shock.

Heat rises, so make sure your attic and roof is well-insulated. Check your walls. Is cold air penetrating them? Windows and doors will need some attention too. Seal gaps with weather stripping. Consider insulating curtains.
  • How Smart is Your Thermostat?
Smart thermostats can tell when someone is home and optimize heating and cooling according to time of day, day of week, and the presence of people. They’ll save energy and bring down those energy bills. While investing in a smart home thermostat will be costly upfront, making the switch to a smart thermostat can also lead to an average annual saving of up to 10-12% on heating bills. That’s a huge selling point.

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Posted by Bob Peterson on October 9th, 2024 1:07 PMLeave a Comment

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September 22nd, 2024 3:06 PM
First day of Fall. Cooler weather on the way. Not soon enough

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September 11th, 2024 12:32 PM

Appreciation is a Secret Weapon


It’s easy to focus primarily on the monthly cash flow properties generated. Indeed, this is a tangible and immediate benefit. However, appreciation, or the increase in your property's value over time, can often be where the most significant financial gains are made. Unlike cash flow, which can fluctuate with market rental rates and operational costs, appreciation tends to trend upwards over the long haul.

Slow and steady isn’t always sexy, but it does usually win the race.
 

How to Harness the Power of Appreciation


To truly capitalize on appreciation, here are some of the tips we’re always sharing with our investors:
  • Adopt a Long-Term Perspective. Real estate is typically not a get-rich-quick scheme. A long-term viewpoint allows you to weather market fluctuations and realize significant gains.
  • Pay Down that Debt. For leveraged properties, appreciation increases your equity, even as you pay down debt. This leverage can amplify your return on investment.
  • Take those Tax Bennies. Remember to consult with a tax advisor on how property appreciation affects your tax situation, especially regarding deductions and capital gains.
There are a few more months left to this year. Let’s appreciate our appreciation and put some practices into place that will grow the long-term value of your investments, whether it’s improvements, upgrades, or a strategy towards tenant retention.

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Posted by Bob Peterson on September 11th, 2024 12:32 PMLeave a Comment

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September 1st, 2024 3:08 PM
  •  Increasing Property Values
  • Curb Appeal
It’s the first impression your property gets from prospective tenants. Of course you want it to look good. Let’s improve the landscaping, the lighting, and even the front door so prospective and current tenants feel good about walking through it.
  • Smart Home Tech
It was once a luxury, but it’s now a requirement. Whether we’re talking about tenants or buyers, anyone moving into a new home wants the convenience and, honestly, the thrill that smart home technology provides. Smart thermostats, video doorbells, digital keypads…there are so many ways to get started and increase your property value.
  • Energy Efficiency
We’ve never met a person who shrugged off rising utility bills. Everything is more expensive than it once was. You’ll have a more valuable property on your hands when there are systems and functions in place to conserve energy and money. LED lights, updated appliances, and low-flow plumbing fixtures are all good ideas.
  • Hard Surface Flooring
Carpet has been canceled. Tenants are looking for hard surface floors. They’re more attractive, easier to maintain and clean, and less likely to trigger an asthma attack thanks to the dust and allergens that get trapped so easily in those carpet fibers. Think about vinyl, laminate, or even hardwoods for better property values.

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Posted by Bob Peterson on September 1st, 2024 3:08 PMLeave a Comment

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July 31st, 2024 2:28 PM
We are offering various new appraisal services.
Tax appeal appraisals
IRS appraisals
Land Releases and partial land splits
Land Development
Estate planning and Distribution
Pre purchase & prelisting appraisals 
Estate Planning and Distribution


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Posted by Bob Peterson on July 31st, 2024 2:28 PMLeave a Comment

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